Diversity | What does the diversity megatrend mean in advertising?

Diversity is not just the rainbow flag and gendering. The seven dimensions of diversity also include, for example, age or physical and mental abilities. Factors that are increasingly viewed with sensitivity in customer communication must also become an economic factor in application. Currently, there is a great deal of uncertainty among customers: Just don't do anything wrong! Don't put your foot in it! ad modum does not only consider individual needs when addressing customers. Accompanying internal processes to sensitize employees or for HR matters are also part of our activities. Our event series in focus on diversity is DMITELDM. Every year, we evaluate and discuss where our values and goals are taking us as a society.

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