In August 2016, around 345,000 visitors celebrated the world's largest event for computer and video games at the Cologne exhibition center. This year's leading theme "Heroes in New Dimensions" also spurred us onto enter new dimensions: ad modum goes among the gamers! Our mission from our client Cheil Germany: the planning and implementation of two trade show booths for "kakaogames" and their online role playing game "Black Desert". While new features of the game could be tested in an authentic ambience in the B2C area, the B2B area offered retreats for meetings. A special highlight of the booth was a 20-meter-long ship, which already offered a small foretaste of the sea battles that will soon be available. The ship in the B2C area impressed with a length of 23 meters and a height of 3.50 meters. 72 gamers could let off steam on t h e surface and another 10 on the stage of the ship.