In order to ensure the greatest possible recognition value at OHB's various trade fair appearances, but also for cost and sustainability reasons, ad modum created a simple but effective trade fair CI. The focus is always on the central message of the trade show booth. This can be an exhibit of a product, a service or the personal contact. All other elements are arranged to strive towards this center point. Main walkways and visual axes of the visitors can thus be kept free, so that the view of the center is given from all sides. High walls outside the main visual axes hold the stand together graphically and present the Logo.