Samsung's advantage is the diversity and assortment completeness of their electronic products. The cell phone communicates with the refrigerator, the TV with the doorbell...
The advantages and simplicity quickly became clear in the specially designed Smart World at the IFA in Berlin. Even some celebrities such as Ms. Giffey, Jan Böhmermann or Joko and Klaas didn't miss the opportunity. And when they come around the corner, it quickly gets crowded - despite the 6,000 square meters of exhibition space.

https://www.youtube.com/watch?v=ECnEEc-Be80