More accurate, faster, simpler, more flexible and more cost-efficient - the new surveying system from Cue Concept and ad modum, as the exclusive innovation partner, promises to make things enormously easier in the measuring trade fair stands. In the September issue of the trade fair magazine m+a report, Matthias Reiser, Head of Live-Marketing at ad modum, explains how the system works, why it is so revolutionary and why the setup of Samsung's trade fair presence in Berlin's City Cube was exactly the right project, to test the advanced functionality of the product.