Scavenger hunt in stationary retail | Analog-digital link and concept for collecting points for JAKO-O, Bochum

For an existing store of JAKO-O and the HABA Family Group, we designed a children's adventure path that offers an interactive and immersive hands-on experience on a particularly small footprint. The challenge was to keep the toddlers close to the shopping parents at all times. Those who find all the stamps get a surprise that is coordinated with the brands' seasonal promotions.

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