Storytelling for the senses and new fascinations for our imagination, that is for me as creative director at ad modum the greatest joy of the concepts that we bring to life as a team in terms of scenery, lighting, atmosphere, graphic content with wordplay and excitement. On this whole way from concept to opening it is a great pleasure for me to realize heartfelt wishes for and especially in cooperation with our clients, which last but not least will be experienced and unforgettable for visitors. No matter if young or old, we all love to listen to stories and to explore their plots, t o sniff, to feel, and then to b e captivated by exciting transformations and sudden twists, to forget everything else around us.