The most creative minds in the advertising industry meet in Cannes at the International Festival of Creativity. Inspiration, training, networking and joint celebrations are on the agenda. A special highlight is the presentation of the "Oscars of the advertising industry" - the "Lions" in gold, silver and bronze are highly coveted every year. As the main sponsor of the event, Samsung presented itself in the indoor and outdoor areas of the Palais des Festivals. Even at the outdoor element, you can dive into the Samsung world with virtual reality glasses.