As usual, we went to our limits together with Cheil Germany, this time to the westernmost border of continental Europe - to Porto. Beautifully located on the banks of the Douro River, we were able to realize Samsung's annual international retailer trade fair Forum. As if it were a sleepy fishing village with a "mais ou menos" mentality, everyone here is punctual and extremely helpful. We are thrilled with the Portuguese and so we manage to open on time despite failing elevators and unforeseen engine failures and present various highlights such as the latest 8K QLED screens, 360 degree air conditioners, smart home devices and Quick Drive washing machines to the expectant visitors.