Hankook's product benefits were brought to life in various forms at the IAA. The special feature this time was our MRT - the Mind Reading Tire: The light boxes were intended to create a "Tire control through the power of thought" suggest. The whole thing was made possible by a "Brainwave measurement" possible on the spot. Whether fiction or reality: the visitors had fun. A real eye-catcher not only virtually: Special concept tires were displayed on presenters designed by ad modum, which became a crowd favorite.