More accurate, faster, easier, more flexible and more cost-efficient - the new measuring system from Cue Concept and ad modum, as the exclusive innovation partner, promises to make measuring trade fair stands enormously easier. In the September issue of the trade fair magazine m+a report, Matthias Reiser, Head of Live-Marketing at ad modum, explains how the system works, why it is so revolutionary and why the set-up of Samsung's trade fair presence in the Berlin City Cube was just the right project to showcase the further developed Test functionality of the product.