ad modum contributed to an article in w&v on the topic of 'Corona crisis and event agencies', with a focus on digitalization.

Excerpt: "The digital transformation is not only changing the how, but increasingly also the content itself. Digital natives are now sitting in decision-making positions. This changes everything: The target group is usually pre-informed and doesn't want to be bored by repeating facts. The value proposition here must be made via the emotional level. "Dialog orientation, emotionalization and gamification, virtual brand experience - familiar from B-to-C - increasingly apply also for B-to-B communication," says Till Weishaupt, member of the management board at ad modum."