As part of the 2021 federal election campaign, ad modum designed and implemented a guerrilla campaign: magnetic boards with slogans were attached to bus stops, bridge railings and other selected locations. The slogans had a local reference and made people curious about the sender.
The goal was to attract the attention of the potential target group at that location at that time of day. In parallel, the same motifs were played out via social media. The campaign was deliberately not intended to be identified as party-political advertising.

Note: ad modum is not affiliated with any political party.