Performance marketing enables precise control and optimization of advertising measures in real time, which makes it particularly efficient and cost-effective. The focus is on clear goals such as increasing conversions, clicks or sales. Strategies in performance marketing range from SEO and SEA to affiliate marketing, email marketing and social media campaigns (Facebook and LinkedIn Ads). The great advantage lies in the consistent focus on results, which enables precise measurement of success and a high ROI (return on investment). With ad modum at your side, you can implement these strategies effectively and take your online business to the next level.