For FIBE 2024, the concept of a world of experience with a special focus on networking and matchmaking was to be developed. Other service modules included a target group analysis, an industry analysis and the development of the digital components.
Lisa Dally, Project Lead FIBE at Messe Berlin, said:
"A complete and comprehensive user experience, visitor flow, as well as analog matchmaking to meet the right partner was also worked out with the elaborated trade fair concept. Aspects of social media interaction, the requirements of a trade fair organization and individual addressing of the target group clusters were very well identified and processed. The outstanding strength and special feature of the ad modum method is that the concept is not reduced to a visual-taste level and a fixed budget."
We are looking forward to the realization on 24 and 25 April in the City Cube. Further information on the project can be found on the FIBE Berlin website.