Theory meets practice | ad modum supervises research project at Stuttgart Media University

In the winter semester 2023/2024, students of the Faculty of Information and Communication under Prof. Dr. Mike Friedrichsen worked on the location marketing of the media city Babelsberg in cooperation with the agency ad modum and the location expert Tilo Schneider. Dr. Till Weishaupt, member of the ad modum management and responsible for Strategy & Concept, introduced the topic in meetings during the semester and provided support in developing the concept. Tilo Schneider from Entwicklungsgesellschaft Medienstadt Babelsberg contributed his expertise. The students developed their own focal points in four groups, received feedback and produced final papers that will serve as a research basis for the further development of the Babelsberg Media City strategy.