VfL Potsdam (2nd German Handball League) relies on the continuous implementation of online marketing measures by ad modum. The main objective is to increase ticket sales for the club's home games. The core approach for the club's campaigns is to focus on small customer segments and target group-specific messages. These were developed in a joint workshop with the VfL Potsdam team. On this basis, ad modum designed individual ads for each target group. The implementation, placement and success monitoring of the ads is also monitored by ad modum and - like VfL - always produces top results.