The Ukraine Recovery Forum was a central component of the Ukraine Recovery Conference 2024 and focused on interaction and exchange. For this reason, the concept, commissioned by POOLgroup and developed by ad modum, provided the main stage in the center of the circular floor plan. Around the stage, booths of the Ukrainian regions as well as Ukrainian, German and international companies were arranged in two ring-shaped avenues. The open design of the stands, without boundaries, symbolized cooperation and a common goal.
The catering between the exhibition stands enlivened the area and promoted additional networking opportunities and dialog.
A banner stretched across the entire area in the shape of the outline of Ukraine connected the exhibition elements and symbolically brought Ukraine to the center of the exhibition hall. Thus, the stage not only became the center of the forum, but also symbolically stood in the middle of Ukraine as a whole.