FIBE 2024, which took place in the City Cube Berlin, set new standards in the fintech industry. In order to meet the growing requirements, Messe Berlin commissioned the agency ad modum to develop an innovative concept that focused on the needs of the participants. Lisa Dally, Project Lead FIBE at Messe Berlin, emphasizes: “The developed trade fair concept also included a complete and comprehensive user experience, visitor flow and analog matchmaking to meet the right partner. The outstanding strength and special feature of the ad modum method is that the concept is not reduced to a visual-taste level and a fixed budget.” FIBE 2024 was characterized by the seamless integration of analog and digital experiences and offered fintech experts, investors and innovators a unique, networked experience that set new standards for future trade fairs.