At ad modum, I am part of the team responsible for concept, strategy, and design. I am excited by the challenge of transforming initial thoughts into clear ideas and developing visual solutions that are well thought out and impactful. For me, design is more than just aesthetics – it should convey messages, provide orientation, and ideally evoke a response. Good design, in my view, emerges from dialogue – from clear thinking, targeted decisions, and the commitment to make visible what truly matters.