As a premium partner of 1. VfL Potsdam, we support the club not only in matters regarding design and strategy, but also in its day-to-day operations: as part of our sponsorship, we are responsible for performance marketing for ticket sales.
This includes target group analysis, the tracking concept, setting up and optimising advertising accounts, and continuously evaluating and adjusting campaigns. Through data-driven decisions and targeted communication, we ensure efficient utilisation of home games – while also creating valuable touchpoints with potential fans and partners. Our goal: measurable results, greater reach and a strong brand presence for VfL – even off the pitch.