On June 26, Babelsberg became a hotspot for everyone who wants to actively contribute to and shape artificial intelligence. As part of a series of events leading up to the upcoming 100th anniversary of Fritz Lang’s “Metropolis,” “The Origin of AI – MEDIA METROPOLIS 2025” addressed the question: How is AI changing our society, our work—and our creativity?

ad modum, as a strategic consultant, was responsible for title development, conceptual direction, and visual design. At the heart of the project: a striking graphic design and typography that underscore the event’s forward-looking nature and creative vision.

A special edition of Unfold Magazine was published to coincide with the event, featuring the key topics and an overview of all participating companies and institutions.