007 First Light is an exciting narrative action-adventure game developed by our client IO Interactive. It premiered at Gamescom in Cologne. Together with our client Diana Dufke-Vargas from Mivento, we transformed the exhibition stand into a cinema with a premiere party. Visitors strolled down the red carpet past an Aston Martin and a James Bond photo station. In the exclusive VIP cinema, there was a live presentation before visitors were allowed to test the game themselves in the lounge. Of course, there was popcorn too! Original cars from the game were also on display for visitors in the outdoor area.