When a background becomes the highlight – at least internally :) When a background becomes the highlight – at least internally :) When a background becomes the highlight – at least internally :) When a background becomes the highlight – at least internally :) When a background becomes the highlight – at least internally :)

When a background becomes the highlight – at least internally :) | Samsung presents a large LED installation at IFA, Berlin

One highlight at the IFA for many years has been the Samsung exhibition hall.
At the 101st IFA event, visitors were welcomed directly by an impressive LED installation.
The background and the continuation of the screen to the left and right were created with effective translucent bodies.
These shine in bright colors to match the contents and give the construction a wonderful visual lightness.

But only visually. In order for the huge construction to be able to hang at the specific position in the exhibition hall, the collaboration of specialists was necessary.
Many thanks to our customers Cheil Germany, Messe Berlin Technik and our partners, POOLgroup, Procedes and GSE.
Together we made this – lovingly called the “fabric monster” by everyone – fly.

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