“Future starts above” is the central and overarching political campaign of the German Aerospace Industries Association (BDLI).

The campaign was launched to raise awareness among policymakers and the general public of the strategic, economic, and security significance of the aerospace industry, the same reasons as for the BDLI Chalet at the ILA, which is why we at ad modum designed the campaign’s physical space.
Passing through the large “D” in the BDLI logo, visitors enter the chalet and immediately find themselves among the clouds, the campaign’s central theme.
A maximum experience in a small space, leaving plenty of room for networking.