On behalf of Cheil Germany, ad modum POS implemented indoor and outdoor promotional campaigns for Samsung.
Fans could have their Galaxy Buds customized in BTS style on-site. Limited-edition BTS WORLD TOUR ‘ARIRANG’ pins and personalized souvenirs were available to take home.
The collaboration between Samsung and BTS in London culminated this summer in a large-scale, citywide campaign centered around the “BTS WORLD TOUR ‘ARIRANG’.” Samsung supported the concert dates in June and July as the official global partner.

* By the way: BTS fans are officially called ARMY