ABB Kaufel

We move – including our complete appearance

For decades, the company Kaufel has provided complex technical systems for safety power supplies and lighting. Since 2014, Kaufel is an official part of the ABB corporation.

ad modum has recently been commissioned with the extensive adaption of all brochures to the new corporate design standards of ABB. This includes all brochures – from the customer service flyer to the lights catalogue containing 120 pages. In this context we translated and reduced all graphic and textual content, thereby giving ABB Kaufel its own identity.

Information and product brochures still are the essential medium in marketing and sales at ABB Kaufel.

Safety doesn’t have to be ugly – the lights catalogue

Product catalogue viaFlex

A detailed icon set illustrates the products’ advantages.