FEATVRE

Television is dead. Long live television.

FEATVRE offers the largest independent selection of documentations, reports and non-fiction articles online. These are collated and curated on a daily basis by the FEATVRE editorial team from the best media libraries worldwide and cover the topics of politics, knowledge and culture. It’s all available via an online portal, as an app and on Apple TV. FEATVRE is the smart orientation and navigation aid for discriminating users who are overtaxed, bored or frustrated by the surplus of uninteresting articles on television and on the Internet.

ad modum has supported the community project from the very beginning in 2014. Alongside Dirk Bartels and October First GmbH, we have conceived, nurtured and reared the concept. We have given it a smart name, developed a robust logo and endowed it with a suitable visual identity. The brand design relies on strong images and bright colours, with plenty of black as a contrast. Clear-cut forms combine with varied typography to convey verbal messages. With our media partner and an intelligent campaign idea, we are establishing FEATVRE in the wwwide world of the curious, collectors and fact fanatics.