Hot tires and digital data sheets

For the Korean tire manufacturer Hankook, we managed numerous trade shows in recent years, for example, the Essen Motor Show, the IAA for commercial vehicles, the tire trade fair in Essen, the DTM and many more.

Our main task is the graphic design and production for the events in close cooperation with the other trades.

With our idea and execution of digital Specboards, data sheets for the individual products, dry facts can now be emotionally transported. All data can be creative and flexible and are prepared with the result to be visually appealing and easier to read.

All graphic design and production – ad modums heart and soul …

… also in the small detail: The tire graphics and product logos on the exhibition platforms.

And we are also present outside: The Hankook-branding and CI stripes on the outside.

Agency: Cheil
Client: Messebau Tünnissen