{"id":3100,"date":"2020-08-21T15:45:31","date_gmt":"2020-08-21T13:45:31","guid":{"rendered":"https:\/\/www.ad-modum.com\/retail\/?page_id=3100"},"modified":"2020-11-30T17:50:34","modified_gmt":"2020-11-30T16:50:34","slug":"new-normal","status":"publish","type":"page","link":"https:\/\/www.ad-modum.com\/retail\/new-normal\/","title":{"rendered":"New Normal"},"content":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1598017563947{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 05 | New Normal
\n<\/b><\/h1>\n

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Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1598366821323{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Der TREND 05 ist noch kein Trend. Er wird es aber werden m\u00fcssen!<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1598366851969{padding-bottom: 30px !important;}“]Wir befinden uns in einer seltsamen Zeit. Menschen betrachten einander und die Gesellschaft anders. Vieles von dem, was f\u00fcr uns noch bis vor kurzem selbstverst\u00e4ndlich war, geriet ins Wanken. Wir m\u00fcssen Abstand voneinander halten und Masken tragen. Eltern haben neben ihren Jobs noch die Aufgabe bekommen, ihre Kinder zu unterrichten und vielen Familien sind die sicher geglaubten finanziellen Einkommensquellen weggebrochen. Die psychische und finanzielle Stabilit\u00e4t ist bei vielen ins Wanken geraten.<\/p>\n

Die Pandemie von 2020 traf uns \u00fcberraschend und konsequent. Nun befinden wir uns im Zeitalter des \u201eNeuen Normal\u201c. Eine Herausforderung f\u00fcr alle Menschen und im Besonderen f\u00fcr den Retail-Bereich. Jetzt gilt es, Konzepte zu entwickeln, die flexibel sind und auf neue Gegebenheiten reagieren k\u00f6nnen. Gepr\u00fcfte und getestete Standardl\u00f6sungen gibt es f\u00fcr Pandemie-Shopping zwar noch nicht, jedoch k\u00f6nnen wir auf funktionierende Konzepte und eine langj\u00e4hrige Erfahrung im Shopdesign und -bau zur\u00fcckgreifen.<\/p>\n

\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“3106″ alignment=“center“][vc_column_text]<\/p>\n

63%\u00b9<\/h3>\n

der Deutschen fehlt das Shopping-Erlebnis durch Corona<\/p>\n

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NON-TOUCHABLE DISPLAYS<\/h3>\n

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am Beispiel von Samsung interaktive Telefon-Installation, Interaktion mit Gesten durch den Kunden vor Mobiltelefon-Kamera<\/p>\n

[\/vc_column_text][vc_single_image image=“3117″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990947991{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598018512904{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

BUCHBARE TIMESLOTS<\/h3>\n

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K\u00fcnstliche Exklusivit\u00e4t des Shoppings am Beispiel von Samsung Flagship Store Frankfurt, zus\u00e4tzliche Registrierung der Kundendaten zur sp\u00e4teren Empfehlung von Produkten<\/p>\n

[\/vc_column_text][vc_single_image image=“3119″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598018605021{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

FLEXIBLES LADENKONZEPT<\/h3>\n

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am Beispiel von Samsung GALAXY Tour, Zonen mit je einer interaktiven Anwendung an das Produkt. Alle Zonen sind von au\u00dfen begehbar, pro Zone ist nur eine Gruppe zugelassen. So k\u00f6nnen Durchgangsbreiten und Hygienekonzepte eingehalten werden.<\/p>\n

[\/vc_column_text][vc_single_image image=“3121″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140204328{margin-bottom: 10px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1597996425607{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598019842260{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

PICK UP<\/h3>\n

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Omni-Channel; kaufe online und hole Produkt im Ladengesch\u00e4ft ab<\/p>\n

[\/vc_column_text][vc_single_image image=“3123″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990947991{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598019926288{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

WARTEZEIT \u00dcBERBR\u00dcCKEN<\/h3>\n

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durch interaktive Schaufenster am Beispiel von Samsung<\/p>\n

[\/vc_column_text][vc_single_image image=“3125″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598367360394{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Produkte im Schaufenster erleben<\/h3>\n

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Am Beispiel von Samsung<\/p>\n

[\/vc_column_text][vc_single_image image=“3128″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1598020325505{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

INTERACTIVE SHOPWINDOW<\/h3>\n

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Omni-Channel; kaufe digital am Schaufenster und hole gekauftes Produkt direkt im Laden ab oder lass es Dir zuschicken am Beispiel von Montblanc<\/p>\n

[\/vc_column_text][vc_single_image image=“3131″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990947991{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598367402582{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Omni-Channel; Produktinformation digital durch zus\u00e4tzliche Informationen mit Hilfe von AR am Beispiel von DLR\/BDLI<\/p>\n

[\/vc_column_text][vc_single_image image=“3133″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598020608988{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Omni-Channel; schaffe Social-Media-Aktionen am Schaufenster, auch bei geschlossenem Ladengesch\u00e4ft am Beispiel vom Baureferat M\u00fcnchen<\/p>\n

[\/vc_column_text][vc_single_image image=“3135″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140204328{margin-bottom: 10px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1597996425607{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598021286125{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

QIX \u2013 VIRTUELLER ZWILLING<\/h3>\n

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ad modum Produkt, erweitertes Shoppingerlebnis zum Online Shop durch Live Chats, Events und Content-Vermittlung<\/p>\n

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VENDING MACHINE<\/h3>\n

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ad modum Produkt, aufstellbar zum Beispiel an POINT OF SITUATION oder vor Ladengesch\u00e4ft<\/p>\n

[\/vc_column_text][vc_single_image image=“3141″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598021361806{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

DOUBLE ON SITE<\/h3>\n

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ad modum Produkt, Shopping-Assistent als erweitertes Shoppingerlebnis zum Online-Shop durch pers\u00f6nlichen Kontakt und 1:1 Beratung<\/p>\n

[\/vc_column_text][vc_single_image image=“3143″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597320513321{margin-bottom: 30px !important;}“ el_id=“#ueber-uns“][vc_column_text]<\/p>\n

ad modum \u2013 Idee, Konzept, Realisation im Retail<\/h4>\n

[\/vc_column_text][vc_separator color=“black“][vc_column_text]Wir begleiten Sie bei Ihrem innovativen Vorhaben von der Strategie, \u00fcber die Konzeption bis zum fertigen Produkt. Dabei legen wir gro\u00dfen Wert auf hohe Qualit\u00e4t und handwerkliches K\u00f6nnen, um das beste Ergebnis f\u00fcr Sie zu erzielen.<\/p>\n

Seit 2006 entwickeln wir medien\u00fcbergreifende Designs f\u00fcr Unternehmen, Produkte und Dienstleistungen. Im Rahmen unserer Arbeit kreieren wir Firmen-Identit\u00e4ten, entwickeln Produkt-Pers\u00f6nlichkeiten und geben kleinen und gro\u00dfen Projekten ein unverwechselbares Gesicht. Durch die strategische Tiefe und konzeptionelle Kreativit\u00e4t unserer interdisziplin\u00e4ren Arbeit generieren wir f\u00fcr unsere Kunden stets nachhaltige Mehrwerte. Unsere strukturierten Arbeitsprozesse schaffen ein H\u00f6chstma\u00df an Transparenz, Planbarkeit und Vertrauen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597319444716{margin-top: 30px !important;}“ el_id=“#ueber-uns“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/5″ el_id=“#ueber-uns“][\/vc_column][vc_column width=“1\/5″ css=“.vc_custom_1597319439023{margin-bottom: 20px !important;}“][vc_single_image image=“2500″ img_size=“large“ alignment=“center“][\/vc_column][vc_column width=“1\/3″ offset=“vc_col-md-2\/5″][vc_column_text]<\/p>\n

Ihr Ansprech\u00adpartner f\u00fcr station\u00e4ren Handel der Zukunft<\/h5>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1606755031419{margin-bottom: 60px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]Ihr Experte Matthias Reiser<\/span><\/p>\n

Tel.: +49 (0)30 440 40 103<\/strong><\/a><\/span><\/p>\n

E-Mail: mr@ad-modum.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597141090217{margin-bottom: 30px !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1596993485037{margin-bottom: 30px !important;}“][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597139738967{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-image: url(https:\/\/ad-modum.com\/retail\/wp-content\/uploads\/2020\/08\/klammer_gelb.jpg?id=2595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #fcc615 !important;border-left-style: solid !important;border-right-color: #fcc615 !important;border-right-style: solid !important;border-top-color: #fcc615 !important;border-top-style: solid !important;border-bottom-color: #fcc615 !important;border-bottom-style: solid !important;}“][vc_column_text css=“.vc_custom_1598889174383{margin-bottom: 10px !important;}“] Kostenloses E-Book als Download<\/a><\/span><\/strong>[\/vc_column_text][vc_separator color=“custom“ css=“.vc_custom_1597064353227{margin-bottom: 10px !important;}“ accent_color=“#666666″][vc_column_text]<\/p>\n

\u201e5 MEGA-TRENDS F\u00dcR DEN RETAIL, DIE SIE NICHT VERPASSEN SOLLTEN!\u201c<\/h3>\n

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Weitere Trends<\/h5>\n

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Trend 01 | INSTANT SHOPPING<\/h6>\n

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Einkaufserlebnis on demand. Nur m\u00f6glich durch Nutzung der Vorteile von Online-Shopping und station\u00e4rem Handel.<\/p>\n

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Trend 02 | EXPERIENCE SHOPPING<\/h6>\n

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Shopping wird zu einem multisensuellen Ereignis erlebbar gemacht.<\/p>\n

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Trend 03 | EVENT SHOPPING<\/h6>\n

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Der aktuelle Wunsch nach einem gemeinsamen und einzigartigem Einkaufserlebnis wird durch Events erf\u00fcllt.<\/p>\n

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Trend 04 | NEW VALUES<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597137581026{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Nachhaltigkeit, der Umgang mit Resourcen und Umwelt sind Themen, die Kunden immer h\u00e4ufiger hinterfragen.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u00b9 vgl. Studie Mood Media<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1598022710992{margin-top: 1px !important;}“ el_id=“#kontakt“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1598017563947{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“] Trend 05 | New Normal [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text] Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"\nTrends f\u00fcr den Handel im Neuen Normal<\/title>\n<meta name=\"description\" content=\"Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden, die flexibel sind und auf neue Gegebenheiten reagieren k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ad-modum.com\/retail\/new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends f\u00fcr den Handel im Neuen Normal\" \/>\n<meta property=\"og:description\" content=\"Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden, die flexibel sind und auf neue Gegebenheiten reagieren k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ad-modum.com\/retail\/new-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"ad modum - 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