{"id":3316,"date":"2020-08-21T10:15:52","date_gmt":"2020-08-21T08:15:52","guid":{"rendered":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/"},"modified":"2020-12-04T11:54:32","modified_gmt":"2020-12-04T10:54:32","slug":"event-shopping","status":"publish","type":"page","link":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en","title":{"rendered":"Event Shopping"},"content":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1597998629742{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 03 | Event Shopping<\/b><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text]<\/p>\n

The current desire for a shared and unique shopping experience is fulfilled through events.<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1607079040511{padding-bottom: 30px !important;}“]<\/p>\n

\n

For many years, seasonal sales were the<\/i> event of choice in stationary retail until it was discontinued and dealers were given the freedom to decide when and for how long they wanted to offer discount promotions. Seasonal end offers still exist, but the event character is lost.<\/span><\/p>\n

In the meantime, online retailers in particular are celebrating new, self-created holidays and events, such as Cyber Monday and Black Friday. The stationary trade profits only little from these events in Germany.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“3000″ alignment=“center“][vc_column_text]<\/p>\n

71%\u00b9<\/h3>\n

of Germans want to go bargain hunting on Black Friday<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2998″ alignment=“center“][vc_column_text]<\/p>\n

25%\u00b9<\/h3>\n

look for bargains in stationary trade<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597140101209{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1607079162091{padding-bottom: 30px !important;}“]<\/p>\n

\n

The „satiated“ customer<\/span><\/h3>\n<\/div>\n
\n

And although the online discount campaigns are very popular, there is a slight decline in buying interest. One reason could be the changed buying motivation, where the shopping experience is more important than the discount campaign.<\/span><\/p>\n<\/div>\n

\n

A special event as a shopping incentive works because the customer is much too satiated to jump at „normal“ offers. Which event is right for you depends on the industry, size and time. But regardless of whether you’re following an already popular event trend or creating a new occasion – make sure you have an adequate communication strategy in advance – analog and digital.<\/span><\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/6″ css=“.vc_custom_1597737413076{margin-bottom: 30px !important;}“][vc_single_image image=“3005″ img_size=“medium“ alignment=“center“ css=“.vc_custom_1598000313261{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}“][vc_column_text]<\/p>\n

87%\u00b2<\/h3>\n

are interested in an event with exclusive access to goods<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/6″][vc_single_image image=“3007″ img_size=“medium“ alignment=“center“][vc_column_text]<\/p>\n

80%\u00b2<\/h3>\n

have interest in brand parties<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/6″][vc_single_image image=“3009″ img_size=“medium“ alignment=“center“][vc_column_text]<\/p>\n

80%\u00b2<\/h3>\n

are interested in a product presentation\/presentation<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597140101209{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1598000610803{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

EVENT SHOPPING am Beispiel von Montblanc<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1598000622763{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Montblanc Pink Passion Week, deutschlandweit<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140204328{margin-bottom: 10px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1597996425607{margin-bottom: 30px !important;}“][vc_single_image image=“3017″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990947991{margin-bottom: 30px !important;}“][vc_single_image image=“3019″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_single_image image=“3021″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1598001229660{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

EVENT SHOPPING am Beispiel von Unilever<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1598001241469{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Unilever, Knorr Frische Woche, Hamburg<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139617853{margin-bottom: 30px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1596990962454{margin-bottom: 30px !important;}“][vc_single_image image=“3030″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_single_image image=“3032″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“3034″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1598001483569{padding-bottom: 30px !important;}“]<\/p>\n

Trendprognose<\/b><\/h4>\n

In regelm\u00e4\u00dfigen Abst\u00e4nden erfindet der Handel neue Shopping-Feiertage. Zu jeder Jahreszeit wurde mittlerweile ein Feiertag ausgerufen, der die Preise purzeln l\u00e4sst.
\nSchon heute zeigen sich bei den Konsumenten Erm\u00fcdungserscheinungen, wachsendes Desinteresse bis hin zu einer skeptischen Einstellung. Event-Shopping muss k\u00fcnftig mehr sein als nur Schn\u00e4ppchenjagd und Rabattschlacht: Denn wie der Name bereits verspricht, steht das Ereignis im Fokus.<\/p>\n

Eine gute Chance, gerade f\u00fcr kleine H\u00e4ndler. Ziel muss es sein, den Einkauf wieder zu einem besonderen Erlebnis werden zu lassen \u2013 nicht nur der Preis, sondern kleine Aktionen, die von Herzen kommen, sind entscheidend.
\nW\u00e4hrend dies im Tagesgesch\u00e4ft nicht selten schwer f\u00e4llt, bietet das Event-Shopping die optimale M\u00f6glichkeit, der Fantasie freien Lauf zu lassen und mutige Aktionen zu wagen \u2013 vor allem im station\u00e4ren Handel.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597737413076{margin-bottom: 30px !important;}“][vc_single_image image=“3038″ img_size=“medium“ alignment=“center“][vc_column_text]<\/p>\n

58%\u00b2 \u2013 Tendenz steigend \u2013<\/h3>\n

aller Konsumenten haben Interesse an Events<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139617853{margin-bottom: 30px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1596990962454{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598001821745{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

OUTDOOR\u2013EVENT am Beispiel von Samsung<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1598001830124{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Samsung GALAXY am Festspielhaus Cannes<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=“3044″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1598002206755{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

OUTDOOR\u2013EVENT am Beispiel von Montblanc<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1598002222082{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Montblanc Imagine Aktion, verschiedene Standorte New York<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=“3046″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][vc_column width=“1\/3″][vc_column_text css=“.vc_custom_1598002235050{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

COOPERATION\u2013EVENT am Beispiel von Bretz und Modehochschule<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1598002245818{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Berlin Fashion Week im Stilwerk<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=“3048″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597320513321{margin-bottom: 30px !important;}“ el_id=“#ueber-uns“][vc_column_text]<\/p>\n

ad modum \u2013 Idee, Konzept, Realisation im Retail<\/h4>\n

[\/vc_column_text][vc_separator color=“black“][vc_column_text]Wir begleiten Sie bei Ihrem innovativen Vorhaben von der Strategie, \u00fcber die Konzeption bis zum fertigen Produkt. Dabei legen wir gro\u00dfen Wert auf hohe Qualit\u00e4t und handwerkliches K\u00f6nnen, um das beste Ergebnis f\u00fcr Sie zu erzielen.<\/p>\n

Seit 2006 entwickeln wir medien\u00fcbergreifende Designs f\u00fcr Unternehmen, Produkte und Dienstleistungen. Im Rahmen unserer Arbeit kreieren wir Firmen-Identit\u00e4ten, entwickeln Produkt-Pers\u00f6nlichkeiten und geben kleinen und gro\u00dfen Projekten ein unverwechselbares Gesicht. Durch die strategische Tiefe und konzeptionelle Kreativit\u00e4t unserer interdisziplin\u00e4ren Arbeit generieren wir f\u00fcr unsere Kunden stets nachhaltige Mehrwerte. Unsere strukturierten Arbeitsprozesse schaffen ein H\u00f6chstma\u00df an Transparenz, Planbarkeit und Vertrauen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597319444716{margin-top: 30px !important;}“ el_id=“#ueber-uns“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/5″ el_id=“#ueber-uns“][\/vc_column][vc_column width=“1\/5″ css=“.vc_custom_1597319439023{margin-bottom: 20px !important;}“][vc_single_image image=“2500″ img_size=“large“ alignment=“center“][\/vc_column][vc_column width=“1\/3″ offset=“vc_col-md-2\/5″][vc_column_text]<\/p>\n

Ihr Ansprech\u00adpartner f\u00fcr station\u00e4ren Handel der Zukunft<\/h5>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597063810152{margin-bottom: 60px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]Ihr Experte Matthias Reiser<\/span><\/p>\n

Tel.: +49 (0)30 440 40 103<\/strong><\/a><\/span><\/p>\n

E-Mail: mr@ad-modum.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597141090217{margin-bottom: 30px !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1596993485037{margin-bottom: 30px !important;}“][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597139738967{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-image: url(https:\/\/ad-modum.com\/retail\/wp-content\/uploads\/2020\/08\/klammer_gelb.jpg?id=2595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #fcc615 !important;border-left-style: solid !important;border-right-color: #fcc615 !important;border-right-style: solid !important;border-top-color: #fcc615 !important;border-top-style: solid !important;border-bottom-color: #fcc615 !important;border-bottom-style: solid !important;}“][vc_column_text css=“.vc_custom_1598889064920{margin-bottom: 10px !important;}“] Kostenloses E-Book als Download<\/a><\/span><\/strong>[\/vc_column_text][vc_separator color=“custom“ css=“.vc_custom_1597064353227{margin-bottom: 10px !important;}“ accent_color=“#666666″][vc_column_text]<\/p>\n

\u201e5 MEGA-TRENDS F\u00dcR DEN RETAIL, DIE SIE NICHT VERPASSEN SOLLTEN!\u201c<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597996174104{margin-bottom: 10px !important;}“ el_id=“#trends“][vc_column_text css=“.vc_custom_1597143034416{padding-top: 2px !important;padding-bottom: 10px !important;}“]<\/p>\n

Weitere Trends<\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139833970{margin-bottom: 30px !important;}“][vc_column width=“1\/4″][vc_single_image image=“2793″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][vc_column_text css=“.vc_custom_1597143017384{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 04 | NEW VALUES<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597137581026{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Nachhaltigkeit, der Umgang mit Resourcen und Umwelt sind Themen, die Kunden immer h\u00e4ufiger hinterfragen.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2790″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][vc_column_text css=“.vc_custom_1597679533677{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 05 |\u00a0NEW NORMAL<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597679547042{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2778″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][vc_column_text css=“.vc_custom_1597998106810{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 01 | INSTANT SHOPPING<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597998086065{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Einkaufserlebnis on demand. Nur m\u00f6glich durch Nutzung der Vorteile von Online-Shopping und station\u00e4rem Handel.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“3024″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][vc_column_text css=“.vc_custom_1597143003174{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 02 | EXPERIENCE SHOPPING<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597137569088{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Shopping wird zu einem multisensuellen Ereignis erlebbar gemacht.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u00b9 vgl. Studie PwC<\/p>\n

\u00b2 vgl. Studie NRF Consumer View[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1598022750262{margin-top: 1px !important;}“ el_id=“#kontakt“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1597998629742{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“] Trend 03 | Event Shopping [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text] The current desire for a shared and unique shopping experience […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"\nEinkaufserlebnis als Trend f\u00fcr den Handel<\/title>\n<meta name=\"description\" content=\"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einkaufserlebnis als Trend f\u00fcr den Handel\" \/>\n<meta property=\"og:description\" content=\"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"ad modum - retail\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ad-modum.com\/retail\/wp-content\/uploads\/2020\/10\/5-megatrends-retail-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"12\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en\",\"url\":\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en\",\"name\":\"Einkaufserlebnis als Trend f\u00fcr den Handel\",\"isPartOf\":{\"@id\":\"https:\/\/www.ad-modum.com\/retail\/#website\"},\"datePublished\":\"2020-08-21T08:15:52+00:00\",\"dateModified\":\"2020-12-04T10:54:32+00:00\",\"description\":\"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.ad-modum.com\/retail\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Event Shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ad-modum.com\/retail\/#website\",\"url\":\"https:\/\/www.ad-modum.com\/retail\/\",\"name\":\"ad modum - retail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ad-modum.com\/retail\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Einkaufserlebnis als Trend f\u00fcr den Handel","description":"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/","og_locale":"de_DE","og_type":"article","og_title":"Einkaufserlebnis als Trend f\u00fcr den Handel","og_description":"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.","og_url":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en","og_site_name":"ad modum - retail","article_modified_time":"2020-12-04T10:54:32+00:00","og_image":[{"width":2500,"height":1313,"url":"https:\/\/www.ad-modum.com\/retail\/wp-content\/uploads\/2020\/10\/5-megatrends-retail-share.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"12\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en","url":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en","name":"Einkaufserlebnis als Trend f\u00fcr den Handel","isPartOf":{"@id":"https:\/\/www.ad-modum.com\/retail\/#website"},"datePublished":"2020-08-21T08:15:52+00:00","dateModified":"2020-12-04T10:54:32+00:00","description":"Kunden w\u00fcnschen sich gemeinsame und einzigartige Einkaufserlebnisse. Ein besonderes Ereignis als Shopping-Anreiz funktioniert, da der Kunde durch Preisangebote \u00fcbers\u00e4ttigt ist.","breadcrumb":{"@id":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ad-modum.com\/retail\/event-shopping\/?lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.ad-modum.com\/retail\/"},{"@type":"ListItem","position":2,"name":"Event Shopping"}]},{"@type":"WebSite","@id":"https:\/\/www.ad-modum.com\/retail\/#website","url":"https:\/\/www.ad-modum.com\/retail\/","name":"ad modum - retail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ad-modum.com\/retail\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/pages\/3316"}],"collection":[{"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/comments?post=3316"}],"version-history":[{"count":2,"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/pages\/3316\/revisions"}],"predecessor-version":[{"id":3337,"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/pages\/3316\/revisions\/3337"}],"wp:attachment":[{"href":"https:\/\/www.ad-modum.com\/retail\/wp-json\/wp\/v2\/media?parent=3316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}