{"id":3318,"date":"2020-08-17T16:45:50","date_gmt":"2020-08-17T14:45:50","guid":{"rendered":"https:\/\/www.ad-modum.com\/retail\/instant-shopping\/"},"modified":"2020-08-17T16:45:50","modified_gmt":"2020-08-17T14:45:50","slug":"instant-shopping","status":"publish","type":"page","link":"https:\/\/www.ad-modum.com\/retail\/instant-shopping\/?lang=en","title":{"rendered":"Instant Shopping"},"content":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1597675598414{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 01 | Instant Shopping<\/b><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text]<\/p>\n

Einkaufserlebnis on demand. Nur m\u00f6glich durch Nutzung der Vorteile von Online-Shopping und station\u00e4rem Handel<\/b><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1597677710303{padding-bottom: 30px !important;}“]Der neue Konsument \u2013 vor allem der Generation Z \u2013 ist ungeduldig und will s\u00e4mtliche Leistungen \u201eon demand\u201c. \u201eImpatience is a virtue\u201c, nennt das Brian Solis, ein Digital Analyst.
\n<\/span>\u00dcberraschende 80% der Generation Z lieben nach wie vor den haptisch, station\u00e4ren Handel \u2013 mit der Einschr\u00e4nkung: wenn sie Zeit haben (vgl. Studie der Boston Retail Partners) \u2013 aber Zeit haben Sie nur selten.
\n<\/span>Das macht dem station\u00e4ren Handel zu schaffen und bietet gleichzeitig auch Chancen.<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2885″ alignment=“center“][vc_column_text]<\/p>\n

80%\u00b9<\/h3>\n

lieben den\u00a0station\u00e4ren\u00a0Handel<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2887″ alignment=“center“][vc_column_text]<\/p>\n

77%\u00b9<\/h3>\n

wollen Produkt
\nam gleichen Tag
\n(auch bei Online-Bestellung)<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text]<\/p>\n

Vom POINT OF SALE zum POINT OF SITUATION<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1597736777211{padding-bottom: 30px !important;}“]<\/p>\n

Die sich ver\u00e4ndernden W\u00fcnsche der Konsumenten f\u00fchren dazu, dass ein\u00a0uraltes Konzept einen neuen Aufschwung erlebt: der\u00a0mobile Handel.\u00a0Um dem K\u00e4ufer Zeit zu sparen, kommt der Kunde nicht zum Handel, sondern der Handel zum Kunden.\u00a0Zum Beispiel mit einer Roadshow oder dezentralen Pop-up Stores, jeweils am Ort des Interesses: Mode im\u00a0Nightlife, Sportartikel am Strand etc. \u2026<\/p>\n

Lassen Sie uns \u00fcberlegen, wo Ihre Produkte am\u00a0meisten zum Einsatz kommen und wo sie am dringendsten ben\u00f6tigt werden. Genau dort sollten Sie den Menschen mit einem mobilen Angebot begegnen.<\/p>\n

Hier kann der Kunde sein Produkt anfassen, testen und bei Gefallen sofort mitnehmen.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597737413076{margin-bottom: 30px !important;}“][vc_single_image image=“2902″ img_size=“large“ alignment=“center“][vc_column_text]<\/p>\n

POINT OF SITUATION<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597140101209{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1597737536792{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

POINT OF SITUATION am Beispiel von Samsung<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597737553924{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Samsung GALAXY World Tour (weltweit an mehr als 50 Standorten)<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140204328{margin-bottom: 10px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1597996252278{margin-bottom: 30px !important;}“][vc_single_image image=“2843″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/instant-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990947991{margin-bottom: 30px !important;}“][vc_single_image image=“2845″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/experience-shopping\/“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990953530{margin-bottom: 30px !important;}“][vc_single_image image=“2847″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1597738133451{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

POINT OF SITUATION am Beispiel von Symrise<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597738150158{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Symrise\u00a0Flavour Tour\u00a0durch Deutschland und die Schweiz<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139617853{margin-bottom: 30px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1596990962454{margin-bottom: 30px !important;}“][vc_single_image image=“2852″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_single_image image=“2854″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“2856″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1598366105120{padding-bottom: 30px !important;}“]<\/p>\n

Trendprognose<\/b><\/h4>\n

Der ungeduldige Konsument legt einen gro\u00dfen Wert auf eine m\u00f6glichst schnelle Verf\u00fcgbarkeit von Produkten und Services. Diese sollen sofort, im gleichen Moment genutzt werden. Die Distributionskan\u00e4le verschmelzen dabei endg\u00fcltig.<\/p>\n

Instant Shopping er\u00f6ffnet neue Chancen f\u00fcr den station\u00e4ren Handel. Der Kunde begegnet smarten, mobilen Angeboten und Services an hochfrequentierten Pl\u00e4tzen. Das sind vor allem die Orte, an denen man sich neben Zuhause oder dem Arbeitsplatz gern aufh\u00e4lt.<\/p>\n

Egal ob on- oder offline, der ungeduldige Konsument sch\u00e4tzt vor allem schnelle und unkomplizierte L\u00f6sungen \u2013 \u201eon the go\u201c oder \u201eto go\u201c. Der erfolgreiche Handel der Zukunft ist selbst spontan und serviceorientiert, er geht auf die Bed\u00fcrfnisse der ungeduldigen Kunden ein und sorgt daf\u00fcr, dass sie Ihre Eink\u00e4ufe nicht lange im Voraus planen oder warten m\u00fcssen.[\/vc_column_text][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597737413076{margin-bottom: 30px !important;}“][vc_single_image image=“2905″ img_size=“medium“ alignment=“center“][vc_column_text]<\/p>\n

55%\u00b2\u00a0\u2013 Tendenz steigend\u00a0\u2013<\/h3>\n

der 1.000 gr\u00f6\u00dften Online-Shops betreiben bereits auch Offline-Gesch\u00e4fte<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1597739795092{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Online\/Offline L\u00f6sung am Beispiel von Digital Energy Solution<\/h3>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597739818289{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Erfolgreich durch Nutzung der Vorteile von Online-Shop, Printmedien und station\u00e4rem Handel<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139617853{margin-bottom: 30px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1596990962454{margin-bottom: 30px !important;}“][vc_single_image image=“2870″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_single_image image=“2872″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“2874″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597320513321{margin-bottom: 30px !important;}“ el_id=“#ueber-uns“][vc_column_text]<\/p>\n

ad modum \u2013 Idee, Konzept, Realisation im Retail<\/h4>\n

[\/vc_column_text][vc_separator color=“black“][vc_column_text]Wir begleiten Sie bei Ihrem innovativen Vorhaben von der Strategie, \u00fcber die Konzeption bis zum fertigen Produkt. Dabei legen wir gro\u00dfen Wert auf hohe Qualit\u00e4t und handwerkliches K\u00f6nnen, um das beste Ergebnis f\u00fcr Sie zu erzielen.<\/p>\n

Seit 2006 entwickeln wir medien\u00fcbergreifende Designs f\u00fcr Unternehmen, Produkte und Dienstleistungen. Im Rahmen unserer Arbeit kreieren wir Firmen-Identit\u00e4ten, entwickeln Produkt-Pers\u00f6nlichkeiten und geben kleinen und gro\u00dfen Projekten ein unverwechselbares Gesicht. Durch die strategische Tiefe und konzeptionelle Kreativit\u00e4t unserer interdisziplin\u00e4ren Arbeit generieren wir f\u00fcr unsere Kunden stets nachhaltige Mehrwerte. Unsere strukturierten Arbeitsprozesse schaffen ein H\u00f6chstma\u00df an Transparenz, Planbarkeit und Vertrauen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597319444716{margin-top: 30px !important;}“ el_id=“#ueber-uns“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/5″ el_id=“#ueber-uns“][\/vc_column][vc_column width=“1\/5″ css=“.vc_custom_1597319439023{margin-bottom: 20px !important;}“][vc_single_image image=“2500″ img_size=“large“ alignment=“center“][\/vc_column][vc_column width=“1\/3″ offset=“vc_col-md-2\/5″][vc_column_text]<\/p>\n

Ihr Ansprech\u00adpartner f\u00fcr station\u00e4ren Handel der Zukunft<\/h5>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597063810152{margin-bottom: 60px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]Ihr Experte Matthias Reiser<\/span><\/p>\n

Tel.: +49 (0)30 440 40 103<\/strong><\/a><\/span><\/p>\n

E-Mail: mr@ad-modum.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597141090217{margin-bottom: 30px !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1596993485037{margin-bottom: 30px !important;}“][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597139738967{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-image: url(https:\/\/ad-modum.com\/retail\/wp-content\/uploads\/2020\/08\/klammer_gelb.jpg?id=2595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #fcc615 !important;border-left-style: solid !important;border-right-color: #fcc615 !important;border-right-style: solid !important;border-top-color: #fcc615 !important;border-top-style: solid !important;border-bottom-color: #fcc615 !important;border-bottom-style: solid !important;}“][vc_column_text css=“.vc_custom_1598889142185{margin-bottom: 10px !important;}“] Kostenloses E-Book als Download<\/a><\/span><\/strong>[\/vc_column_text][vc_separator color=“custom“ css=“.vc_custom_1597064353227{margin-bottom: 10px !important;}“ accent_color=“#666666″][vc_column_text]<\/p>\n

\u201e5 MEGA-TRENDS F\u00dcR DEN RETAIL, DIE SIE NICHT VERPASSEN SOLLTEN!\u201c<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597996339947{margin-bottom: 10px !important;}“ el_id=“#trends“][vc_column_text css=“.vc_custom_1597143034416{padding-top: 2px !important;padding-bottom: 10px !important;}“]<\/p>\n

Weitere Trends<\/h5>\n

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Trend 02 | EXPERIENCE SHOPPING<\/h6>\n

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Shopping wird zu einem multisensuellen Ereignis erlebbar gemacht.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2783″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][vc_column_text css=“.vc_custom_1597143009947{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 03 | EVENT SHOPPING<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597137575236{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Der aktuelle Wunsch nach einem gemeinsamen und einzigartigem Einkaufserlebnis wird durch Events erf\u00fcllt.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2793″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][vc_column_text css=“.vc_custom_1597143017384{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 04 | NEW VALUES<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597137581026{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Nachhaltigkeit, der Umgang mit Resourcen und Umwelt sind Themen, die Kunden immer h\u00e4ufiger hinterfragen.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2790″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][vc_column_text css=“.vc_custom_1597679533677{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 05 |\u00a0NEW NORMAL<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1597679547042{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u00b9 vgl. Studie Boston Retail Partners<\/p>\n

\u00b2 vgl. Studie K\u00f6lner Forschungsinstitut EHI[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1598022625594{margin-top: 1px !important;}“ el_id=“#kontakt“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1597675598414{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“] Trend 01 | Instant Shopping [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text] Einkaufserlebnis on demand. 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