{"id":3323,"date":"2020-08-21T15:45:31","date_gmt":"2020-08-21T13:45:31","guid":{"rendered":"https:\/\/www.ad-modum.com\/retail\/new-normal\/"},"modified":"2020-11-30T17:52:58","modified_gmt":"2020-11-30T16:52:58","slug":"new-normal","status":"publish","type":"page","link":"https:\/\/www.ad-modum.com\/retail\/new-normal\/?lang=en","title":{"rendered":"New Normal"},"content":{"rendered":"

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Trend 05 | New Normal
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With the pandemic, new concepts must be developed for the retail sector<\/span><\/h2>\n<\/div>\n

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The TREND 05 is not yet a trend. But it has to become one!<\/span><\/h3>\n<\/div>\n

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We are in a strange time. People look at each other and society differently. Much of what until recently was taken for granted has been shaken. We have to keep our distance and wear masks. In addition to their jobs, parents have been given the task of teaching their children, and many families have lost the financial sources of income they thought were secure. The psychological and financial stability has been shaken for many.<\/span><\/p>\n<\/div>\n

The pandemic of 2020 hit us surprisingly and consistently. Now we find ourselves in the age of the „New Normal“. A challenge for all people and especially for the retail sector. Now we have to develop concepts that are flexible and can react to new circumstances. Tried and tested standard solutions for pandemic shopping are not yet available, but we can fall back on functioning concepts and many years of experience in store design and construction.<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“3106″ alignment=“center“][vc_column_text]<\/p>\n

63%\u00b9<\/h3>\n

of Germans lack the shopping experience due to Covid-19.<\/p>\n

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NON-TOUCHABLE DISPLAYS<\/h3>\n

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Exemplified by Samsung: interactive telephone installation, interaction with gestures by the customer in front of a cell phone camera<\/span><\/p>\n<\/div>\n

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BOOKABLE<\/span> TIMESLOTS<\/h3>\n

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Artificial exclusivity of shopping using the example of Samsung Flagship Store Frankfurt, additional registration of customer data for later recommendation of products<\/span><\/p>\n<\/div>\n

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FLEXIBLE STORE CONCEPT<\/span><\/h3>\n<\/div>\n

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Exemplified by Samsung GALAXY Tour: Areas, each dedicated to an interactive application to the product. All areas are accessible from outside, only one group per area is allowed. This allows passage widths and hygiene concepts to be maintained.<\/span><\/p>\n<\/div>\n

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PICK UP<\/h3>\n

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Omni-Channel; buy online and pick up product in the store<\/span><\/p>\n<\/div>\n

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BRIDGING THE WAITING TIME<\/span><\/h3>\n

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through interactive shop windows, exemplified by Samsung<\/span><\/p>\n<\/div>\n

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Experience products in a shop window<\/span><\/h3>\n<\/div>\n

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Exemplified by Samsung<\/span><\/p>\n<\/div>\n

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INTERACTIVE SHOPWINDOW<\/h3>\n

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Omni-Channel; exemplified here by Montblanc, buy digitally at the shop window and pick up the purchased product directly in the store or have it sent to you.<\/span><\/p>\n<\/div>\n

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Omni-Channel; Retrieve product information digitally through additional information accessed via AR, exemplified here by DLR\/BDLI<\/span><\/p>\n<\/div>\n

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Omni-Channel; Create social media actions at the shop window, even when store is closed, exemplified by Baureferat M\u00fcnchen<\/span><\/div>\n

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QIX \u2013 VIRTUAL TWIN<\/h3>\n

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ad modum product, extended shopping experience to the online store through live chats, events and content mediation<\/span><\/p>\n<\/div>\n

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VENDING MACHINE<\/h3>\n

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ad modum product, can be placed for example at a POINT OF SITUATION or in front of a store<\/span><\/p>\n<\/div>\n

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DOUBLE ON SITE<\/h3>\n

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ad modum product, shopping assistant as an extended shopping experience to the online store through personal contact and 1:1 consultancy<\/span><\/p>\n<\/div>\n

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ad modum \u2013 idea, concept, realization in retail<\/h4>\n

[\/vc_column_text][vc_separator color=“black“][vc_column_text]We accompany you in your innovative project from the strategy to the conception up to the finished product. We attach great importance to high quality and craftsmanship to achieve the best result for you.<\/p>\n

Since 2006 we have been developing cross-media designs for companies, products and services. As part of our work, we create corporate identities, develop product personalities and give small and large projects a distinctive face. Through the strategic depth and conceptual creativity of our interdisciplinary work, we always generate sustainable added value for our clients. Our structured work processes create a maximum of transparency, planning and trust.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597319444716{margin-top: 30px !important;}“ el_id=“#ueber-uns“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/5″ el_id=“#ueber-uns“][\/vc_column][vc_column width=“1\/5″ css=“.vc_custom_1597319439023{margin-bottom: 20px !important;}“][vc_single_image image=“2500″ img_size=“large“ alignment=“center“][\/vc_column][vc_column width=“1\/3″ offset=“vc_col-md-2\/5″][vc_column_text]<\/p>\n

Your contact for stationary trade of the future<\/h5>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1606755099684{margin-bottom: 60px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]Your expert Matthias Reiser<\/span><\/p>\n

Phone number: +49 (0)30 440 40 103<\/strong><\/a><\/span><\/p>\n

E-Mail: mr@ad-modum.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597141090217{margin-bottom: 30px !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1596993485037{margin-bottom: 30px !important;}“][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597139738967{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-image: url(https:\/\/ad-modum.com\/retail\/wp-content\/uploads\/2020\/08\/klammer_gelb.jpg?id=2595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #fcc615 !important;border-left-style: solid !important;border-right-color: #fcc615 !important;border-right-style: solid !important;border-top-color: #fcc615 !important;border-top-style: solid !important;border-bottom-color: #fcc615 !important;border-bottom-style: solid !important;}“][vc_column_text css=“.vc_custom_1606750540748{margin-bottom: 10px !important;}“] Download our complimentary eBook<\/a><\/span><\/strong>[\/vc_column_text][vc_separator color=“custom“ css=“.vc_custom_1597064353227{margin-bottom: 10px !important;}“ accent_color=“#666666″][vc_column_text]<\/p>\n

„5 RETAIL MEGATRENDS YOU SHOULD NOT MISS!“<\/h3>\n

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More trends<\/h5>\n

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Trend 01 | INSTANT SHOPPING<\/h6>\n

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Shopping experience on demand. Only possible by using the advantages of online shopping and stationary trade.<\/p>\n

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Trend 02 | EXPERIENCE SHOPPING<\/h6>\n

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Shopping is turned into a multi-sensory experience.<\/p>\n

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Trend 03 | EVENT SHOPPING<\/h6>\n

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The current desire for a shared and unique shopping experience is fulfilled through events.<\/p>\n

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Trend 04 | NEW VALUES<\/h6>\n

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Sustainability, the use of resources and the environment are topics that customers are questioning increasingly.<\/p>\n

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\u00b9 see study of Mood Media<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1598022710992{margin-top: 1px !important;}“ el_id=“#kontakt“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1598017563947{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“] Trend 05 | New Normal [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text] With the pandemic, new concepts must be developed for the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"\nTrends f\u00fcr den Handel im Neuen Normal<\/title>\n<meta name=\"description\" content=\"Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden, die flexibel sind und auf neue Gegebenheiten reagieren k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ad-modum.com\/retail\/new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends f\u00fcr den Handel im Neuen Normal\" \/>\n<meta property=\"og:description\" content=\"Mit der Pandemie m\u00fcssen neue Konzepte f\u00fcr den Retailbereich entwickelt werden, die flexibel sind und auf neue Gegebenheiten reagieren k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ad-modum.com\/retail\/new-normal\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"ad modum - 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