{"id":3328,"date":"2020-08-21T11:39:20","date_gmt":"2020-08-21T09:39:20","guid":{"rendered":"https:\/\/www.ad-modum.com\/retail\/new-values\/"},"modified":"2020-11-30T17:38:08","modified_gmt":"2020-11-30T16:38:08","slug":"new-values","status":"publish","type":"page","link":"https:\/\/www.ad-modum.com\/retail\/new-values\/?lang=en","title":{"rendered":"New values"},"content":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1598002756124{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 04 | New Values<\/b><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text]<\/p>\n

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Sustainability, the use of resources and the environment are topics that customers are increasingly questioning<\/span><\/h2>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1606752801086{padding-bottom: 30px !important;}“]While numerous retail companies are putting all their focus, strength and financial resources into digitisation, they are running the risk of „digitising“ themselves past the demands and needs of the young shoppers of Generation Z.<\/p>\n

Although the World Wide Web and e-commerce are indeed older than Gen Z, this generation is concerned with more than networking.<\/p>\n

It is deeply concerned with the world in which it wants to live in the future and is extremely consistent in implementing its values.[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“3061″ alignment=“center“][vc_column_text]<\/p>\n

10%\u00b9<\/h3>\n

of Germans belong to Generation Z<\/p>\n

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30%\u00b9<\/h3>\n

of the workforce in 2030 will belong to Generation Z<\/p>\n

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Retailers also need new values<\/span><\/h3>\n<\/div>\n

Generation Z consumes authentic, sustainable products and brands. This target group still buys from the major well-known brands. But the less transparent these become, the greater the customers‘ displeasure.<\/p>\n

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It is therefore only a matter of time before retailers and brands have to seriously and consistently comply with humanitarian and sustainable standards in their supply chains.<\/span><\/p>\n<\/div>\n

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\u2153 <\/span>\u00b2<\/h3>\n

of Gen Z sees climate protection as the main issue<\/p>\n

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47%\u00b2<\/h3>\n

of Gen Z trusts companies to have a positive impact on the community<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597140101209{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1597737206390{margin-top: 60px !important;}“][vc_column_text css=“.vc_custom_1606752960365{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

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NEW VALUES, exemplified by the United Nations<\/span><\/h3>\n<\/div>\n

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Touring exhibition \u201cClimate Migration\u201d<\/span><\/p>\n<\/div>\n

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NEW VALUES THROUGH COOPERATION, exemplified by Phonak und Brian Adams<\/span><\/h3>\n<\/div>\n

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Hear the world, Cooperation between the hearing aid manufacturer Phonak and a non-profit organisation, Berlin<\/span><\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139617853{margin-bottom: 30px !important;}“][vc_column width=“1\/3″ css=“.vc_custom_1596990962454{margin-bottom: 30px !important;}“][vc_single_image image=“3080″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_single_image image=“3082″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“3084″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597140069018{margin-top: 30px !important;margin-bottom: 30px !important;}“][vc_column width=“1\/2″][vc_column_text css=“.vc_custom_1606753059940{padding-bottom: 30px !important;}“]<\/p>\n

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Trend forecast<\/span><\/b><\/h4>\n<\/div>\n
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The older Generation Y („Why“) has, through their constant questioning, paved the way for the younger Generation Z to live new values such as sense over career, bio-consciousness or the gender shift. Their sense of community and the associated responsibility for others is currently also leading to a new culture of protest. It’s time that the retail sector also becomes aware of its responsibility.<\/span><\/p>\n<\/div>\n

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Focus on transparency in your processes and be coherent in your statements and actions. Nothing bothers young consumers more than the fact that the values shown to the outside world do not correspond to the values lived inside the organisation.<\/span><\/p>\n<\/div>\n

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Generation Z has a global social-ecological awareness. Especially for small stationary trade this can be a chance: Regional is their first choice!<\/span><\/p>\n<\/div>\n

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28%\u00b2 (upwards trend)<\/h3>\n

of Germans consider the effects on nature and society when buying<\/p>\n

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NEW VALUES AT P.O.S., exemplified by beegy<\/span><\/h3>\n<\/div>\n

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Point of situation at OBI stores, Germany-wide<\/span><\/p>\n<\/div>\n

[\/vc_column_text][vc_single_image image=“3092″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-values“][\/vc_column][vc_column width=“1\/3″ css=“.vc_custom_1596990970690{margin-bottom: 30px !important;}“][vc_column_text css=“.vc_custom_1606753187639{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

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NEW VALUES \u2013 <\/span><\/b>TRAINING RATHER THAN ONLY SELLING<\/span><\/b>, exemplified by ABB KAUFEL<\/span><\/b><\/h3>\n<\/div>\n

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Training board<\/span><\/p>\n<\/div>\n

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NEW VALUES THROUGH PRODUCT, exemplified by verbio<\/span><\/h3>\n<\/div>\n

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Roadshow, Germany-wide<\/span><\/p>\n<\/div>\n

[\/vc_column_text][vc_single_image image=“3096″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597320505523{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597320513321{margin-bottom: 30px !important;}“ el_id=“#ueber-uns“][vc_column_text]<\/p>\n

ad modum \u2013 idea, concept, realization in retail<\/h4>\n

[\/vc_column_text][vc_separator color=“black“][vc_column_text]We accompany you in your innovative project from the strategy to the conception up to the finished product. We attach great importance to high quality and craftsmanship to achieve the best result for you.<\/p>\n

Since 2006 we have been developing cross-media designs for companies, products and services. As part of our work, we create corporate identities, develop product personalities and give small and large projects a distinctive face. Through the strategic depth and conceptual creativity of our interdisciplinary work, we always generate sustainable added value for our clients. Our structured work processes create a maximum of transparency, planning and trust.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597319444716{margin-top: 30px !important;}“ el_id=“#ueber-uns“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/5″ el_id=“#ueber-uns“][\/vc_column][vc_column width=“1\/5″ css=“.vc_custom_1597319439023{margin-bottom: 20px !important;}“][vc_single_image image=“2500″ img_size=“large“ alignment=“center“][\/vc_column][vc_column width=“1\/3″ offset=“vc_col-md-2\/5″][vc_column_text]<\/p>\n

Your contact for stationary trade of the future<\/h5>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1606753948314{margin-bottom: 60px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]Your expert Matthias Reiser<\/span><\/p>\n

Phone number: +49 (0)30 440 40 103<\/strong><\/a><\/span><\/p>\n

E-Mail: mr@ad-modum.com<\/strong><\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597141090217{margin-bottom: 30px !important;}“][vc_column width=“1\/4″ css=“.vc_custom_1596993485037{margin-bottom: 30px !important;}“][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1597139738967{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-image: url(https:\/\/ad-modum.com\/retail\/wp-content\/uploads\/2020\/08\/klammer_gelb.jpg?id=2595) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-left-color: #fcc615 !important;border-left-style: solid !important;border-right-color: #fcc615 !important;border-right-style: solid !important;border-top-color: #fcc615 !important;border-top-style: solid !important;border-bottom-color: #fcc615 !important;border-bottom-style: solid !important;}“][vc_column_text css=“.vc_custom_1606753967204{margin-bottom: 10px !important;}“] Download our complimentary eBook<\/a><\/span><\/strong>[\/vc_column_text][vc_separator color=“custom“ css=“.vc_custom_1597064353227{margin-bottom: 10px !important;}“ accent_color=“#666666″][vc_column_text]<\/p>\n

„5 RETAIL MEGATRENDS YOU SHOULD NOT MISS!“<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column css=“.vc_custom_1597996174104{margin-bottom: 10px !important;}“ el_id=“#trends“][vc_column_text css=“.vc_custom_1606754026458{padding-top: 2px !important;padding-bottom: 10px !important;}“]<\/p>\n

More trends<\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1597139833970{margin-bottom: 30px !important;}“][vc_column width=“1\/4″][vc_single_image image=“2790″ img_size=“full“ onclick=“custom_link“ css_animation=“none“ link=“https:\/\/www.ad-modum.com\/retail\/new-normal“][vc_column_text css=“.vc_custom_1597679533677{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 05 |\u00a0NEW NORMAL<\/h6>\n

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Due to the pandemic, new concepts must be developed for the retail sector.<\/p>\n

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Trend 01 | INSTANT SHOPPING<\/h6>\n

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Shopping experience on demand. Only possible by using the advantages of online shopping and stationary trade.<\/p>\n

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Trend 02 | EXPERIENCE SHOPPING<\/h6>\n

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Shopping is turned into a multi-sensory experience.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/4″][vc_single_image image=“2783″ img_size=“full“ onclick=“custom_link“ link=“https:\/\/www.ad-modum.com\/retail\/event-shopping\/“][vc_column_text css=“.vc_custom_1597143009947{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“]<\/p>\n

Trend 03 | EVENT SHOPPING<\/h6>\n

[\/vc_column_text][vc_column_text css=“.vc_custom_1606754159321{padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

The current desire for a shared and unique shopping experience is fulfilled through events.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139626053{margin-top: 30px !important;}“][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\u00b9 see study of Statistisches Bundesamt<\/span><\/p>\n

\u00b2 see study of Deloitte<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column css=“.vc_custom_1598022667898{margin-top: 1px !important;}“ el_id=“#kontakt“][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139200931{margin-top: 140px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column][vc_column_text css=“.vc_custom_1598002756124{padding-top: 5px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #fcc615 !important;}“] Trend 04 | New Values [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][\/vc_column][\/vc_row][vc_row row_content_width=“grid“][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“ css=“.vc_custom_1597139482470{margin-top: 60px !important;}“][vc_column_text] Sustainability, the use of resources and the environment are topics […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"\nNeue Werte als Trend f\u00fcr den Handel<\/title>\n<meta name=\"description\" content=\"Nachhaltigkeit, der Umgang mit Ressourcen und Umwelt sind Themen, die Kunden immer h\u00e4ufiger hinterfragen, deshalb brauchen H\u00e4ndler neue Werte um diesem Ansprich gerecht zu werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ad-modum.com\/retail\/new-values\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Werte als Trend f\u00fcr den Handel\" \/>\n<meta property=\"og:description\" content=\"Nachhaltigkeit, der Umgang mit Ressourcen und Umwelt sind Themen, die Kunden immer h\u00e4ufiger hinterfragen, deshalb brauchen H\u00e4ndler neue Werte um diesem Ansprich gerecht zu werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ad-modum.com\/retail\/new-values\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"ad modum - 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