Trend 05 | New Normal
With the pandemic, new concepts must be developed for the retail sector
The TREND 05 is not yet a trend. But it has to become one!
We are in a strange time. People look at each other and society differently. Much of what until recently was taken for granted has been shaken. We have to keep our distance and wear masks. In addition to their jobs, parents have been given the task of teaching their children, and many families have lost the financial sources of income they thought were secure. The psychological and financial stability has been shaken for many.
The pandemic of 2020 hit us surprisingly and consistently. Now we find ourselves in the age of the “New Normal”. A challenge for all people and especially for the retail sector. Now we have to develop concepts that are flexible and can react to new circumstances. Tried and tested standard solutions for pandemic shopping are not yet available, but we can fall back on functioning concepts and many years of experience in store design and construction.
63%¹
of Germans lack the shopping experience due to Covid-19.
NON-TOUCHABLE DISPLAYS
Exemplified by Samsung: interactive telephone installation, interaction with gestures by the customer in front of a cell phone camera
BOOKABLE TIMESLOTS
Artificial exclusivity of shopping using the example of Samsung Flagship Store Frankfurt, additional registration of customer data for later recommendation of products
FLEXIBLE STORE CONCEPT
Exemplified by Samsung GALAXY Tour: Areas, each dedicated to an interactive application to the product. All areas are accessible from outside, only one group per area is allowed. This allows passage widths and hygiene concepts to be maintained.
PICK UP
Omni-Channel; buy online and pick up product in the store
BRIDGING THE WAITING TIME
through interactive shop windows, exemplified by Samsung
Experience products in a shop window
Exemplified by Samsung
INTERACTIVE SHOPWINDOW
Omni-Channel; exemplified here by Montblanc, buy digitally at the shop window and pick up the purchased product directly in the store or have it sent to you.
Omni-Channel; Retrieve product information digitally through additional information accessed via AR, exemplified here by DLR/BDLI
QIX – VIRTUAL TWIN
ad modum product, extended shopping experience to the online store through live chats, events and content mediation
VENDING MACHINE
ad modum product, can be placed for example at a POINT OF SITUATION or in front of a store
DOUBLE ON SITE
ad modum product, shopping assistant as an extended shopping experience to the online store through personal contact and 1:1 consultancy
ad modum – idea, concept, realization in retail
We accompany you in your innovative project from the strategy to the conception up to the finished product. We attach great importance to high quality and craftsmanship to achieve the best result for you.
Since 2006 we have been developing cross-media designs for companies, products and services. As part of our work, we create corporate identities, develop product personalities and give small and large projects a distinctive face. Through the strategic depth and conceptual creativity of our interdisciplinary work, we always generate sustainable added value for our clients. Our structured work processes create a maximum of transparency, planning and trust.
Your contact for stationary trade of the future
More trends
Trend 01 | INSTANT SHOPPING
Shopping experience on demand. Only possible by using the advantages of online shopping and stationary trade.
Trend 02 | EXPERIENCE SHOPPING
Shopping is turned into a multi-sensory experience.
Trend 03 | EVENT SHOPPING
The current desire for a shared and unique shopping experience is fulfilled through events.
Trend 04 | NEW VALUES
Sustainability, the use of resources and the environment are topics that customers are questioning increasingly.
¹ see study of Mood Media
